for Promomed

Update: 30.07.2024

Last week: 28 week 2024 (15.07.2024 - 21.07.2024)

Last full month: June 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 785 -6.0% 13.4% -0.4 14 881 448 -6.9% 9.7% -0.5 -3.1%
MoM 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
YTD 209 491 19.1% 11.4% 2.5 455 480 957 40.9% 9.4% 2 -7.5%
MAT 374 472 25.1% 10.5% 1.9 788 942 671 44.0% 8.8% 1.5 2.1%
BRAINMAX
WoW 1 061 -20.9% 100.0% 0 3 988 430 -19.9% 100.0% 0 -20.9%
MoM 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
YTD 30 538 40.0% 100.0% 0 111 503 142 52.0% 100.0% 0 40.0%
MAT 55 376 73.4% 100.0% 0 199 145 987 88.1% 100.0% 0 73.4%
GOLDLINE PLUS
WoW 15 349 -3.0% 46.1% -0.1 47 730 427 -3.7% 38.1% 0 -2.9%
MoM 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
YTD 496 067 -3.5% 44.9% 1 1 564 588 864 -0.0% 36.6% -2.7 -5.6%
MAT 851 133 5.3% 45.5% 1.1 2 691 592 300 11.9% 38.0% -1.4 2.8%
MIGRENIUM
WoW 10 325 -2.8% 0.5% 0 3 467 043 -2.9% 0.6% 0 0.9%
MoM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
YTD 343 133 -4.5% 0.5% -0.1 105 341 535 61.9% 0.7% 0.2 10.6%
MAT 625 531 -2.5% 0.5% -0.1 162 936 377 39.8% 0.6% 0.1 14.3%
MODELAX-N
WoW 23 309 -3.7% 19.0% -1.1 10 825 182 -4.4% 12.8% -0.7 1.9%
MoM 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
YTD 866 609 38.2% 23.3% 4.6 370 439 804 87.9% 15.0% 4.5 11.1%
MAT 1 407 309 64.4% 21.2% 5.9 556 122 121 102.6% 12.9% 4.3 18.5%
REDUXIN
WoW 11 093 -1.5% 33.3% 0.5 56 175 413 -3.1% 44.9% 0.3 -2.9%
MoM 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
YTD 364 115 -8.3% 32.9% -1 1 956 927 161 15.9% 45.8% 3.4 -5.6%
MAT 604 684 -2.9% 32.3% -1.9 3 141 918 457 20.5% 44.4% 1.6 2.8%
REDUXIN FORTE
WoW 3 063 -5.2% 9.2% -0.2 12 886 657 -6.5% 10.3% -0.3 -2.9%
MoM 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
YTD 96 988 0.9% 8.8% 0.6 420 930 196 15.7% 9.9% 0.7 -5.6%
MAT 166 918 14.3% 8.9% 0.9 710 499 046 27.5% 10.0% 0.9 2.8%
SALVISAR
WoW 8 021 4.0% 1.1% 0 3 590 944 2.6% 1.1% 0 0.3%
MoM 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%
YTD 295 243 1.8% 1.4% 0 119 412 591 26.9% 1.2% 0.1 -0.6%
MAT 503 613 -12.2% 1.3% -0.2 189 084 192 -2.0% 1.1% -0.2 4.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 209 491 19.1% 11.4% 2.5 455 480 957 40.9% 9.4% 2 -7.5%
BRAINMAX 30 538 40.0% 100.0% 0 111 503 142 52.0% 100.0% 0 40.0%
GOLDLINE PLUS 496 067 -3.5% 44.9% 1 1 564 588 864 -0.0% 36.6% -2.7 -5.6%
MIGRENIUM 343 133 -4.5% 0.5% -0.1 105 341 535 61.9% 0.7% 0.2 10.6%
MODELAX-N 866 609 38.2% 23.3% 4.6 370 439 804 87.9% 15.0% 4.5 11.1%
REDUXIN CAPS 364 115 -8.3% 32.9% -1 1 956 927 161 15.9% 45.8% 3.4 -5.6%
REDUXIN FORTE 96 988 0.9% 8.8% 0.6 420 930 196 15.7% 9.9% 0.7 -5.6%
SALVISAR 295 243 1.8% 1.4% 0 119 412 591 26.9% 1.2% 0.1 -0.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 374 472 25.1% 10.5% 1.9 788 942 671 44.0% 8.8% 1.5 2.1%
BRAINMAX 55 376 73.4% 100.0% 0 199 145 987 88.1% 100.0% 0 73.4%
GOLDLINE PLUS 851 133 5.3% 45.5% 1.1 2 691 592 300 11.9% 38.0% -1.4 2.8%
MIGRENIUM 625 531 -2.5% 0.5% -0.1 162 936 377 39.8% 0.6% 0.1 14.3%
MODELAX-N 1 407 309 64.4% 21.2% 5.9 556 122 121 102.6% 12.9% 4.3 18.5%
REDUXIN CAPS 604 684 -2.9% 32.3% -1.9 3 141 918 457 20.5% 44.4% 1.6 2.8%
REDUXIN FORTE 166 918 14.3% 8.9% 0.9 710 499 046 27.5% 10.0% 0.9 2.8%
SALVISAR 503 613 -12.2% 1.3% -0.2 189 084 192 -2.0% 1.1% -0.2 4.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 785 -6.0% 13.4% -0.4 14 881 448 -6.9% 9.7% -0.5 -3.1%
BRAINMAX 1 061 -20.9% 100.0% 0 3 988 430 -19.9% 100.0% 0 -20.9%
GOLDLINE PLUS 15 349 -3.0% 46.1% -0.1 47 730 427 -3.7% 38.1% 0 -2.9%
MIGRENIUM 10 325 -2.8% 0.5% 0 3 467 043 -2.9% 0.6% 0 0.9%
MODELAX-N 23 309 -3.7% 19.0% -1.1 10 825 182 -4.4% 12.8% -0.7 1.9%
REDUXIN CAPS 11 093 -1.5% 33.3% 0.5 56 175 413 -3.1% 44.9% 0.3 -2.9%
REDUXIN FORTE 3 063 -5.2% 9.2% -0.2 12 886 657 -6.5% 10.3% -0.3 -2.9%
SALVISAR 8 021 4.0% 1.1% 0 3 590 944 2.6% 1.1% 0 0.3%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 29 841 -1.0% 11.8% 0.5 61 914 459 -6.0% 9.2% -0.2 -5.2%
BRAINMAX 4 696 10.2% 100.0% 0 17 434 089 10.9% 100.0% 0 9.5%
GOLDLINE PLUS 76 113 -2.1% 45.6% 1 236 045 121 -2.2% 37.4% 1.4 -4.3%
MIGRENIUM 47 383 -0.1% 0.5% 0 15 640 530 0.8% 0.7% 0 0.0%
MODELAX-N 129 928 13.6% 25.5% 4.3 57 903 671 13.1% 17.0% 2.9 -5.5%
REDUXIN CAPS 53 172 -8.5% 31.9% -1.5 280 788 156 -10.0% 44.5% -2 -4.3%
REDUXIN FORTE 14 938 0.8% 9.0% 0.5 64 502 909 0.3% 10.2% 0.6 -4.3%
SALVISAR 39 304 -24.6% 1.3% -0.3 16 958 303 -22.9% 1.2% -0.3 -6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs