MI.Business.Console

for Promomed

Update: 30.07.2024

Last week: 28 week 2024 (15.07.2024 - 21.07.2024)

Last full month: June 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	7 785	-6.0%	13.4%	-0.4	14 881 448	-6.9%	9.7%	-0.5	-3.1%
MoM	29 841	-1.0%	11.8%	0.5	61 914 459	-6.0%	9.2%	-0.2	-5.2%
YTD	209 491	19.1%	11.4%	2.5	455 480 957	40.9%	9.4%	2	-7.5%
MAT	374 472	25.1%	10.5%	1.9	788 942 671	44.0%	8.8%	1.5	2.1%
BRAINMAX
WoW	1 061	-20.9%	100.0%	0	3 988 430	-19.9%	100.0%	0	-20.9%
MoM	4 696	10.2%	100.0%	0	17 434 089	10.9%	100.0%	0	9.5%
YTD	30 538	40.0%	100.0%	0	111 503 142	52.0%	100.0%	0	40.0%
MAT	55 376	73.4%	100.0%	0	199 145 987	88.1%	100.0%	0	73.4%
GOLDLINE PLUS
WoW	15 349	-3.0%	46.1%	-0.1	47 730 427	-3.7%	38.1%	0	-2.9%
MoM	76 113	-2.1%	45.6%	1	236 045 121	-2.2%	37.4%	1.4	-4.3%
YTD	496 067	-3.5%	44.9%	1	1 564 588 864	-0.0%	36.6%	-2.7	-5.6%
MAT	851 133	5.3%	45.5%	1.1	2 691 592 300	11.9%	38.0%	-1.4	2.8%
MIGRENIUM
WoW	10 325	-2.8%	0.5%	0	3 467 043	-2.9%	0.6%	0	0.9%
MoM	47 383	-0.1%	0.5%	0	15 640 530	0.8%	0.7%	0	0.0%
YTD	343 133	-4.5%	0.5%	-0.1	105 341 535	61.9%	0.7%	0.2	10.6%
MAT	625 531	-2.5%	0.5%	-0.1	162 936 377	39.8%	0.6%	0.1	14.3%
MODELAX-N
WoW	23 309	-3.7%	19.0%	-1.1	10 825 182	-4.4%	12.8%	-0.7	1.9%
MoM	129 928	13.6%	25.5%	4.3	57 903 671	13.1%	17.0%	2.9	-5.5%
YTD	866 609	38.2%	23.3%	4.6	370 439 804	87.9%	15.0%	4.5	11.1%
MAT	1 407 309	64.4%	21.2%	5.9	556 122 121	102.6%	12.9%	4.3	18.5%
REDUXIN
WoW	11 093	-1.5%	33.3%	0.5	56 175 413	-3.1%	44.9%	0.3	-2.9%
MoM	53 172	-8.5%	31.9%	-1.5	280 788 156	-10.0%	44.5%	-2	-4.3%
YTD	364 115	-8.3%	32.9%	-1	1 956 927 161	15.9%	45.8%	3.4	-5.6%
MAT	604 684	-2.9%	32.3%	-1.9	3 141 918 457	20.5%	44.4%	1.6	2.8%
REDUXIN FORTE
WoW	3 063	-5.2%	9.2%	-0.2	12 886 657	-6.5%	10.3%	-0.3	-2.9%
MoM	14 938	0.8%	9.0%	0.5	64 502 909	0.3%	10.2%	0.6	-4.3%
YTD	96 988	0.9%	8.8%	0.6	420 930 196	15.7%	9.9%	0.7	-5.6%
MAT	166 918	14.3%	8.9%	0.9	710 499 046	27.5%	10.0%	0.9	2.8%
SALVISAR
WoW	8 021	4.0%	1.1%	0	3 590 944	2.6%	1.1%	0	0.3%
MoM	39 304	-24.6%	1.3%	-0.3	16 958 303	-22.9%	1.2%	-0.3	-6.8%
YTD	295 243	1.8%	1.4%	0	119 412 591	26.9%	1.2%	0.1	-0.6%
MAT	503 613	-12.2%	1.3%	-0.2	189 084 192	-2.0%	1.1%	-0.2	4.3%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	209 491	19.1%	11.4%	2.5	455 480 957	40.9%	9.4%	2	-7.5%
BRAINMAX	30 538	40.0%	100.0%	0	111 503 142	52.0%	100.0%	0	40.0%
GOLDLINE PLUS	496 067	-3.5%	44.9%	1	1 564 588 864	-0.0%	36.6%	-2.7	-5.6%
MIGRENIUM	343 133	-4.5%	0.5%	-0.1	105 341 535	61.9%	0.7%	0.2	10.6%
MODELAX-N	866 609	38.2%	23.3%	4.6	370 439 804	87.9%	15.0%	4.5	11.1%
REDUXIN CAPS	364 115	-8.3%	32.9%	-1	1 956 927 161	15.9%	45.8%	3.4	-5.6%
REDUXIN FORTE	96 988	0.9%	8.8%	0.6	420 930 196	15.7%	9.9%	0.7	-5.6%
SALVISAR	295 243	1.8%	1.4%	0	119 412 591	26.9%	1.2%	0.1	-0.6%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	374 472	25.1%	10.5%	1.9	788 942 671	44.0%	8.8%	1.5	2.1%
BRAINMAX	55 376	73.4%	100.0%	0	199 145 987	88.1%	100.0%	0	73.4%
GOLDLINE PLUS	851 133	5.3%	45.5%	1.1	2 691 592 300	11.9%	38.0%	-1.4	2.8%
MIGRENIUM	625 531	-2.5%	0.5%	-0.1	162 936 377	39.8%	0.6%	0.1	14.3%
MODELAX-N	1 407 309	64.4%	21.2%	5.9	556 122 121	102.6%	12.9%	4.3	18.5%
REDUXIN CAPS	604 684	-2.9%	32.3%	-1.9	3 141 918 457	20.5%	44.4%	1.6	2.8%
REDUXIN FORTE	166 918	14.3%	8.9%	0.9	710 499 046	27.5%	10.0%	0.9	2.8%
SALVISAR	503 613	-12.2%	1.3%	-0.2	189 084 192	-2.0%	1.1%	-0.2	4.3%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	7 785	-6.0%	13.4%	-0.4	14 881 448	-6.9%	9.7%	-0.5	-3.1%
BRAINMAX	1 061	-20.9%	100.0%	0	3 988 430	-19.9%	100.0%	0	-20.9%
GOLDLINE PLUS	15 349	-3.0%	46.1%	-0.1	47 730 427	-3.7%	38.1%	0	-2.9%
MIGRENIUM	10 325	-2.8%	0.5%	0	3 467 043	-2.9%	0.6%	0	0.9%
MODELAX-N	23 309	-3.7%	19.0%	-1.1	10 825 182	-4.4%	12.8%	-0.7	1.9%
REDUXIN CAPS	11 093	-1.5%	33.3%	0.5	56 175 413	-3.1%	44.9%	0.3	-2.9%
REDUXIN FORTE	3 063	-5.2%	9.2%	-0.2	12 886 657	-6.5%	10.3%	-0.3	-2.9%
SALVISAR	8 021	4.0%	1.1%	0	3 590 944	2.6%	1.1%	0	0.3%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	29 841	-1.0%	11.8%	0.5	61 914 459	-6.0%	9.2%	-0.2	-5.2%
BRAINMAX	4 696	10.2%	100.0%	0	17 434 089	10.9%	100.0%	0	9.5%
GOLDLINE PLUS	76 113	-2.1%	45.6%	1	236 045 121	-2.2%	37.4%	1.4	-4.3%
MIGRENIUM	47 383	-0.1%	0.5%	0	15 640 530	0.8%	0.7%	0	0.0%
MODELAX-N	129 928	13.6%	25.5%	4.3	57 903 671	13.1%	17.0%	2.9	-5.5%
REDUXIN CAPS	53 172	-8.5%	31.9%	-1.5	280 788 156	-10.0%	44.5%	-2	-4.3%
REDUXIN FORTE	14 938	0.8%	9.0%	0.5	64 502 909	0.3%	10.2%	0.6	-4.3%
SALVISAR	39 304	-24.6%	1.3%	-0.3	16 958 303	-22.9%	1.2%	-0.3	-6.8%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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